Marketing Idea: Adidas Campaign - Inspiration

This doesn't have to be for Adidas but can be for any of the shoe companies (Nike, Reebok, New Balance....)

There are so many great people who inspire us.

For me one of these people is Anne Munkwitz or as we may know her better as @bananza. She is the main reason I have begun running again *insert cheesy movie quote here* One of the greatest reasons she is an inspiration is her story.

Another great inspiration for me is Sarah Hagen and her story. For me it is about the triumph over the many hardships and coming out on top and being better because of it.

The Campaign

A series of commercials each spot lighting a different individual of inspiration, I have given two great examples but their are thousands more. The commercial shows what that individual has overcame and shows them running, or playing soccer, or some other activity with that companies (Adidas) shoes. To fully integrate this campaign there would also be a website where you can read and see that individuals full story and nominate another person to be a part of the inspiration campaign.

Additional Steps

For any campaign to be successful it needs follow through and complimenters. With the nominations of other individuals to be a part of the Inspiration Campaign the amount of new commercials and length of campaign can continue to evolve. Encompassing all forms of media the Inspiration Campaign can utilize social media, the internet, print, television, and word of mouth to reach a greater population. This campaign can be a stepping block for active communities, like Fit Milwaukee where the company can donate or sponsor the healthier and active lifestyle.

Why this would be successful

• America loves stories of comebacks and inspiration.
• The large amount of people who could be spot lighted for the campaign and the diversity among them.
• The campaign contains real people that had real problems.
• The cost of the campaign would be less expensive then current and past campaigns, no large budget productions or highly paid actor/athlete spokespersons.

Would these stories inspire you to go out and be more active? Who inspires you? Who would you like to see in the spot light as an inspiration? Why else would this be a success/ failure?

Also thank you Anne for being an inspiration in my life and motivating me to run again.

5 Things I am doing to become healthier

Been a while since I posted something... I have 4 half written marketing blog posts that I want to finish. But here is a list of 5 things I am doing to become healthier and more fit.

Since I finished college in December my lifestyle has changed, I am off the ramen noodles and no longer walking and biking everywhere while carrying around a 20 pound backpack and my body started to notice (ie I was getting a beer belly)

For this to be successful it has to be for the right reasons. Similar to quitting smoking, diets, and many other lifestyle changes the reason why you do it determines the success. If you are doing this for someone else or half heartly you are likely to fail. YOU have to want to do this and it has to be for YOU, not someone else or another reason. I have done this and am doing this because it is something that I want to do, for me. It also helps that I can notice the improvements that I am making and reaching my personal goals that I have set.

1. I am drinking more water. Before I rarely drank water, mainly cause the tap at the house I was renting was horrible and rusted even with a filter. But I should be drinking around 80... yes 80 ounces of water a day (or fluids which was soda and juice) You can see how much water you should be drinking with this calculator
2. I am eating less. Before I would eat when I was hungry and could eat A LOT. Easily finished The Quad at AJ Bombers was still hungry after that I even finished the Squad Six (not in the 6 minutes though). Now I have portion control with what I eat, instead of a whole pizza or an entire box of macaroni and cheese I will just eat half. At first this was a challenge and always felt hungry but as of right now my body and stomach have adjusted and now I am satisfied quicker and don't have to eat as much or as often.
3. I am watching what I eat. Similar to the first two not just how much I eat but also what I eat. I am going healthier and less processed foods and more fruits and vegetables. Instead of getting french fries with a meal I now opt for a salad. I am also eating (for the most part) less "junk food". Before at night when I got the munchies or even throughout the day I would eat lots of snacks mostly unhealthy chips and other similar products. Now if I will eat something at night which is rare it will be carrots or maybe a salad. I have stopped purchasing the cookies and chips and other snack items I would munch on through out the day and without the temptations it is easier to control what I eat. I remove the unhealthy choices from the menu.
4. I am exercising regularly. Rather then going to a pricey gym which I can't currently afford I do what I can at home. When I wake up (given I did not hit the snooze or overslept) I do a set of push ups and sit ups. When I started doing this I struggled to complete 10 push ups, now I am doing sets of 40. With sit ups at first it was difficult because of the lack of weight holding my feet down (used the bottom of my bed) I can now do sit ups without the bed (still struggle but it is possible). I also purchased some 15 pound dumbbell weights that I use. The biggest thing I am doing now is running, well jogging then walking then jogging again. I am unsure of my pace since I don't have any apps or gadgets to use and my phone from the stone age is no help. But I jog as much as I can and each day try to go farther then I did the day before. The main inspiration for me getting up and running again is Anne and the rest of the members of Fit Milwaukee. One thing I am also trying to do is to find a jogging partner, know of anyone in the south side of Appleton?
   
5. Knowing when to stop. This has been key for me, self control and not pushing my body too far. My body is broken to say the least and I can't push it too far. When my knee starts to hurt when I am jogging I slow down and start to walk and if it is too bad or continues I end my jog. Similar if my wrist of elbow hurt I stop and rest and wait and try again later. I also got the right equipment (new running shoes) that help a lot with the soreness and knee pain. I have been thinking about getting some Dr. Scholls inserts for my running shoes but not sure how effective they would be.
   

What are you doing to improve your lifestyle and become healthier? Who inspired you to do so? What else could you be doing, or I be doing to improve upon this?