My Promise to Myself

I have been neglecting this blog badly as of late and other blogs, still read my favorite few and what others linked on twitter.  This has to stop, today I went back into my Continual Education and have been watching the Inbound Marketing Summit today.  I have stopped well, slowed down, because with my new job I have less time to spend reading the latest news and posts or viewing webinars.  My current part time job is just that a job and I have stopped what I was doing before so I could get my perfect job and be ready for it, I was content.  That is until I got my paycheck and realized this would barely cover a car payment and that was the, pardon my language "shot in my ass" that I needed.  I am back on my proper path and determined once again.  What my new promise to myself includes

• Continue to write blog posts - Personal posts such as this during the weekday when I have time and the drive AND a weekly marketing related post EVERY Sunday.  I will write that post in advance to post at 5 am each and every Sunday.
• Get back to my old ways - Watch and participate in Webinars, Read and discuss marketing bogs, monitor my LinkedIn daily, continue to search and apply for jobs that suit me.
• To remain hungry -  Keep my drive and intensity until I get my perfect job.
• Determine what that perfect job would be, should have done this before but it keeps changing.

How you can help

Help me find my perfect job that is in marketing/ advertising (outside of sales, I can do sales but do not enjoy it).  I also understand that I may need to have that sales position so I can move horizontally in the company and am willing to do so.  Something that will let my creativity flourish, a copywriter, account executive are two examples of that.  Where I can utilize my current skills with Social Media.  Because of my limited experience it would have to be an entry level position.  Some of my areas of expertise and where I excel are: 

Advertising -  Consumer and B2B in Print, Social Media, Billboard, and Transit.  

Design - Branding and Identity.  

Promotions - Increasing Visibility, new product launches, Rebranding and new campaign launches.

Public Relations - Event Planning/ Management, Social Media

Planning - Strategic Development, Marketing Planning, Integrated Marketing Campaigns

I can do much more but that is where I am comfortable and have experience.  If you know of any jobs that would fit that please let me know you can email me at Raymond.Lutzewitz@gmail.com if you or your company has an opening or know of one please let me know.  

The other way you can help is by reminding me/ hassling me to make sure I wrote my weekly marketing blog.

Thank you

Why It is Better to Have No Experience

So many job openings require 1-3 years experience in the industry or I did not get a job because another candidate had much more experience than me.  Granted I just graduated college and my experience is limited but I find that as an advantage.

It takes much longer to unlearn a false information, a bad habit, or a wrong technique then to just learn it.  The experienced individual has to first forget the way they conducted themselves and if done for a long time this can be extremely difficult and time consuming and then learn the new and correct method.  If you do something everyday for weeks, months, or years that is how you are going to do something.  So if the new workplace has a different policy, structure, or way to conduct business than you are use to it will not just be unfamiliar but also weird, awkward, and just seem wrong.  An employee that thinks they know how something is or should be done is not only a hinderence to the company but also a liability.  I know from personal experience of the new guy coming in and not learning the operating procedures and just going right to work.  Well this is how I do this and how we did this where I use to work.  Not only did that destroy the flow and order that we had in the workplace but also those "shortcuts" were a safety violation.  Despite the supervisors warnings and instructions he would still on occasion "forget" and do it his old way.  Remember Pluto the planet that is no more?  How hard is it for individuals to remember and consider Pluto no longer a planet.

Fresh clay, it is the material you want to work with, it has the ability to be whatever you want it to be, like a bowl.  But after the clay is worked and no longer new and fresh and has some experience it can no longer be anything you want it to be.  The already made clay might be a bowl, but that experience might have molded and formed it into a bowl of the wrong size or fit.  It takes a lot more work, time, and effort to turn that made bowl into the bowl you want it to be than just using the fresh clay.

Photo Credit: Scott Ableman

Would you prefer to have an experienced piece of clay or  fresh clay?  Any other analogies you can think of that would work? Do you have some bad habits that you need to unlearn?