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Thursday, August 5, 2010

Time Sensitivity- Don't wait for the fruit to rot

Sorry if the visual is too harsh for some.
The Story
3 weeks ago I saw a Webinar on Content Curation is the Secret to Becoming a Thought Leader with Chris Brogan, which is the reason why I watched the Webinar. It was a good Webinar and if you have an hour I encourage you to watch it. I watch about 3 Webinars a week on various marketing subjects. I also spend around 3 hours a day (since I have the time) reading blog posts on various marketing subjects. I remember most of the valuable information, ideas, and points; who presented the Webinar not so much the company even less.
The Follow-up
Today I received a phone call about that Webinar and was clueless. I did, I was... umm okay. For me it was the equivalent of a cold call maybe even a telemarketing call. The individual reminded me of the topic which I recalled a little or think I did, it was something I would have watched. Then he brought up what was covered and some key points, okay now I remember, so what can I do for him?
The Problem
I have already forgotten about the Webinar and had little interest in the product, even if I could afford it. The time for the sale has passed and the sale (fruit) has rotted. You only have a small amount of time from when the sale is not ready to ripe to rotten and have to pick it at the right time. In fairness it is completely possible they went after the high profile individuals first right away when the sale (fruit) was ripe and ready to be picked. I am unemployed, with little work and attempting to do some freelance work with no success so I would not be an ideal candidate for anything. So my fruit is underdeveloped and small but those mini foods are still awesome and can fill some of the hunger. But I do remain a prospective client for the future.
The Solution
It would have been easier for them to send a follow up email, once was sent for the Webinar. On that email they could have asked if I (we) were interested in the product and a follow up phone call. That would have helped them find individuals interested in purchasing the product or finding out more information. While being still within a timely period where the fruit was ripe.

What would you suggest for the sale not to rot? Would you as a company do anything different, as the consumer?

Photo by Jacob Esben


  1. Thank you for the feedback Jacob. This was quite helpful and we'll incorporate into our process for our next Webinar.

    Taariq Lewis
    Director of Sales & Marketing, HiveFire

  2. Really glad you appreciated the feedback, glad you found it helpful.