- No Room to Grow -As stated above one way you can destroy the brand loyalty is by not having a way to continue to evolve the relationship once it reaches a point (age range or end of brand product line).
- Poor Customer Service/ Brand Deterioration - can whittle away at the established brand loyalty as described by Scott Stratten in his blog post Why I changed my coffee religion.
- The Competition has Arrived - Someone else has came and has a bigger, better, and/ or cheaper product or service. But if you have brand loyalty they should wait for you to come out with a similar product, as long as you let them know.
- Any others I have missed besides these big three let me know.
Sunday, August 29, 2010
Monday, August 16, 2010
Thursday, August 12, 2010
Thursday, August 5, 2010
Sunday, August 1, 2010
This is about me, and where I would and could fit in and how I see myself.
I might not be an all-star on the team or even a starter but I am there when you need me. I just need the chance to be called up from the minors to get a chance to show what I can do. I can bat (work alone) or field (work as a group) efficiently. I am a switch hitter who can bat .250 who doesn’t hit home runs often but is able to advance the players (team members, ideas) to where they are able to score. I am also able to get on base (start an idea) and let my team mates hit me home (finish the idea, make it work). I am able to play any position you need me in (with the exception of pitcher and catcher) because there are some things I don’t know, yet. If you want me at third base (for example promotions) I am there, or at short stop (Social Media) you can count on me, and the same with outfield or anywhere you need me. I will be there to get the ball and make an out or work with my teammates to turn a double play. The areas where I can’t currently play are limited but I know what they are and won’t be committing an error by playing those positions. But with a good coach and team I would be able to focus my skills to be that needed position player. With the extra experience and guidance I will be able to be a starter for the team and eventually I will become an all-star.
For those who don’t understand or follow baseball:
While I specialize in the areas of Promotions and Social Media I am able to do much more. While I am not the greatest or the best at many other business activities I know and understand them and would be able to perform them well enough to get the job done correctly. If there is something that I don’t know how to do I will learn and teach myself it. What I will do is tell you that I don’t have the experience so you don’t put me there alone before I am ready or able to meet the expectations that role requires. I am a team player able to start new ideas or help to finish old ideas. I can work alone or in a group setting proficiently. I have the skills and patience to become a valuable member of your company all I need is an opportunity. Given this opportunity I will work as hard as I can to improve your company and myself.
Where would you fit in on a team? Given and what you know about me would you be willing to call me up to the majors? What If you are a Human Resources or Hiring Manager I would love to hear what you think of this analogy.
Photo by Erin Ryan also known as Shutter Daddy