Tuesday, March 30, 2010
Sunday, March 28, 2010
Video game companies invest a large amount of time, money, and effort in upcoming games and new releases. This is so the interest and awareness is there, but isn't the awareness already there. Avid gamers already know the release date to the titles they want, from numerous magazines, tv shows, web shows, websites, posters, store listings, and blog posts. Most of which cost the companies little to nothing for advertisements.
Should the advertising and marketing budgets be cut?
No if anything the budgets should be increased. A larger investment in advertising and marketing will result in more sales. Their is a point when more advertising will not result in more sales. Tradition advertising does work but more can be done to improve sales and awareness. Bungie and Microsoft spent over 250 million on the creation and promotion of Halo 3. This allowed for one of the best first day sales ever, as well as the best selling game in 2007. What should happen is the budgets should be adjusted to allow for new ideas and avenues for advertising.
One idea would be for hosting a video game tournament at college(s) around the country.
Taking 10 million from the budget, or cutting the number of commercials by as little as 10 airings could cover setting up and running a tournament at a large college. College students are one of the main demographics of video game players. Video game tournaments have been around since the days of the arcade machines. Many movies about video games and tournaments have been made including The Wizard showed the popular Nintendo World Champion Tournament. Tournaments are continually becoming more popular with profession circuits, teams, advertisements, fans, in all aspects a sport.
Tournament logistics for a successful event:
- The tournament should be held on a campus with the resources and size to be able to host a large gaming tournament in both space and utilities.
- The tournament should be the weekend prior to the release date, this will allow for fair play, the game will be completed, as well as the most "buzz" will be generated.
- There will be a tournament entry fee and prizes similar to other cash tournaments.
- Each participant will have 1 hour practice time to get accustomed to the controls of the new game and strategize.
- The platforms and games will be provided for the tournament from Microsoft, Sony, or Nintendo.
- The number provided will be dependent on the number of entrants and size of campus but between 100 and 200 platforms and copies of the game.
- The televisions will be rented out as well as anything else that is required.
- The game chosen will be one with multiplayer, a highly anticipated release, and can have quick yet detailed matches.
- The format will follow standard cash tournament setup with matches, eliminations, and rules.
- Held once a semester, at different campuses.
Basically the rules and set up will follow those of other cash tournaments. The systems, games, and anything else that is needed will be rented or provided from the game system's company, who ever the tourney is for. The game will be one that will be released in the upcoming week and has multiplayer.
Halo 3 Tournament: What could have been
As stated earlier Halo 3 had one of the largest budgets for a video game. There was a lot of press for the release of the game and numerous parties. Bungie and Microsoft could have also held a video game tournament with Halo 3 the weekend prior to its release at one of numerous colleges. This tournament would have brought numerous popular video game all stars to the event and press coverage. College students would also attend and compete and the hosting college and city would receive a large amount of press and increased revenues from the travelers and event. For the cost of about 10 national commercials Microsoft could have paid for the tournament, or had the fees cover a majority of the costs. To also help with the costs, which are minimal for the amount of exposure that will be received, many sponsors could help spread the costs. Some sponsors could include beverage or retail companies including Walmart, Best Buy, and GameStop. Additional PR is always a benefit especially when its free and gets covered and picked up all over, which this tournament would have.
Would you like a tournament like this at your college, city? Would you attend a tournament? Would this make you more likely to purchase the game?
Friday, March 26, 2010
I received this tweet from @bdayshoutout:
@Spiffster Happy birthday! Join the movement for more birthdays for all. Check us out at http://bit.ly/6eUv3h #bdayshoutout
In reply to this tweet
I ♥ my friends for all the happy birthday wishes Thanks
Not only does this require little effort but has great effects and can be used by business when someone is searching for a place to shop or somewhere to go out to eat.
Why do I think this is great?
Simple it was not one of those random spam @replies but rather it was sent specifically to me and others who met the macro criteria and while there is sure to be a margin of error and send to some of the wrong individuals for the most part it hits the intended audience who would be looking for advice or assistance.
Although a macro by itself would not suffice for businesses, they also have to engage and interact with the customers but something as simple as this would be a great start. For some great examples of using Twitter for business follow these 3 successful businesses on twitter, @blatzliquor , @streetzapizza , and @ajbombers
Do you agree that this is a good use of twitter? Do you think other businesses should use a macro to find new customers?
Some goals I plan to achieve this year are
- Write one main blog every Sunday
- Start running and be able to do at least a half marathon by this time next year
- Get promoted to Account Manager
- Keep in touch with my friends and college buddies unlike high school where we just lost touch completely
- Get a new Laptop
- Get a new(er) car
- Get a nicer apartment
- Go back to Milwaukee once every other week
- Go on a vacation
- Get to bed at a decent time and up as well... damn you snooze!!!
- Perfect time travel and teleportation
- Get cable/ G4 and an Xbox 360
- Get a nice girlfriend (not even looking, sorry mom)
- Call my mom and visit her at least once a week (maybe call)
- Help my brother(s) get a job
What goals would you set for yourself? Can anyone get my brother(s) a job?? And how come I am not sleeping right now?
Monday, March 22, 2010
- Sporting events
- Brewery Tours
- Burgers, Brats, and Beer
Milwaukee – Man v Food, Food Wars
Excessive advertisement, downfalls, negatives
Tips for bars and restaurants
- Prices listed
- Fresh Food
- Quality, Speed, Price
Cheap advertising and PR – College groups/ Orgs
Not new person/ search friendly
Social Media, not going anywhere
New tool in marketing and Advertising
Printing, newspaper industry problems
Any preference in which post should be first? Want more info on any of the topics?
Saturday, March 20, 2010
It is rare in this economy to find a sold out sporting event, or venue. This affects the amount of profits a team or complex can receive. While the breakdown of revenues will differ with each venue/location and the actual numbers unknown and approximate breakdown follows:
- Admission (ticket sales) 40%
- Parking 10%
- Food and Beverage sales 30%
- Merchandise 15%
- Other 5%
With unsold seats there is the loss of revenue and potential revenue
One of the largest sources of revenue for teams and arenas is corporate sponsorship. With an increased attendance the companies sponsoring the team will get more brand awareness and would be able to be charged more as well as more companies would be willing to sponsor.
Real world example
Figures and stats are not actual and just estimates
The Milwaukee Bucks at the Bradley Center in Milwaukee still have seats available even during their current hot streak. Even with the current promotions and discounts there remain unsold seats. The image to the left shows all the seats available for a Friday night game against the Miami Heat. Most of the back row(s) remain available for sale. If the Bucks or any team would have a cheap ticket deal for dollar seats or even 5 dollar seats the attendance will rise. There are numerous promotions available for discounted tickets which should remain the primary focus of the organization. The cheap tickets would be for individuals who have no preference for where they would sit and for a spur of the moment decision. A suggested distribution system and restrictions is explained below. The team and facility already are paying for those seats to be used similar to an airplane, if they go unused it is a loss of revenue and potential revenue. One possible downside of these cheap tickets is the loss of revenue from people willing to pay more. But these seats would be in the nosebleed section top rows.
A special ticket window for individuals can purchase one dollar tickets, with a set limit of 500 per event. One ticket per person, cash only, no selection the tickets would be handed out in order of available seats starting on the highest row circling around the arena. This will allow for a quick transaction and a faster turnaround. One person taking the dollar (cash only) then giving the ticket should be able to hand out 10 per minute, so the 500 would be handed out in under an hour. The selling of the tickets would start 1 hour prior to tip-off/ start of the event.
With an estimate that each person attending a Bucks game would spend an average of $10 on refreshments and souvenirs and an estimated loss of 50 higher priced tickets that would have been sold at normal price.
- 500 dollar tickets at 1 dollar each $500
- Average $10 spent per person $5000
- 50 lost revenue tickets (Would have paid $18) ($850)
- Would have spent (Already were going) ($500)
- Overall increase of revenue of $4150
That would be every home game, increased attendance and increased revenues.
Promoting the Special
The Brewers have dollar tickets for the seats that are blocked by the pillars which are sold on game day only and always sell out quick.
Andrew Bogut started “Squad Six” where he supplies 100 tickets for fans to help support and cheer on the team. “Squad Six” has been a huge success the atmosphere in the arena has improved much from last season.
This is a first attempt to get some of my ideas out on paper, tried to organize my thoughts as best as I could. All stats and figures were estimates done with some online research but not definite.
Would this idea work for the Bucks, or other venues? Would it detract from other promotions and result in a loss of revenue? Would there be a problem with people buying the dollar seats and moving closer?