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Friday, May 14, 2010

Is the next Evolution of Social Media Clusterr?

What is Clusterr?

Taken from The Clusterr Blog: “Here is a very brief synopsis of what Clusterr is:

Clusterr solves the information overload inherent to social media streams. The application parses the users Twitter timeline looking for Tweets that contain links. Clusterr resolves the short URLs, identifies and categorizes the media behind those URLs and then organizes & sorts the content in “Clusterrs” by type: Videos, Pictures, Web Sites and Music. Each piece of media is presented visually using a thumbnail image.

Clusterrs can be viewed chronologically or by popularity of content (number of tweets including the same media URL). Users can consume the media directly in Clusterr, as well as use Clusterr to share the content (through tweeting or re-tweeting) or by saving the media into a Custom Clusterr and then sharing that cluster with their friends. Additionally, Clusterr functions as a Twitter client, allowing users to send tweets with or without media directly from the web site.

We started Clusterr on the web, however our simple yet effective design was created specifically with cross platform applications in mind. Currently Clusterr is in development for the world wide web (Currently in Private Beta). We have also just begun cross platform development for smaller and larger screens. Cluster is the brain child of Kevin Pereira (Host and Executive Producer of G4′s Attack of the Show and Women of the Web) and Joshua Krane (Co-Founder of G4tv and formerly G4′s SVP of New Media and Interactive) and was designed and built lovingly in Los Angeles.”

What does that mean?

Clusterr takes the hassle out of your social media and twitter streams. Instead of having hundreds of links that will redirect you to another website Clusterr provides a way to view this additional information in one place without the need to click on each link. With Clusterr you can easily view all media files buried in your twitter time line, this includes videos, pictures, web sites, and music. Clusterr is similar to TweetDeck. TweetDeck has the ability to have pop ups for digital media, whether it is a picture from yfrog, twitpic, or another place or a video from youtube that when clicked on overlays it on top of your twitter stream. Unlike TweetDeck Clusterr has all the media on one screen where it is easy to view and access.

To simplify this here is a short demo video of Clusterr showing what it does and can do. I am unable to embed the video despite my best efforts.

Clusterr is not a replacement for twitter or twitter clients, yet.

Currently Clusterr doesn’t contain a feed, but maybe it will in the future? But what it is capable of doing is resolving all the links that are included in each tweet to something that is manageable. By using Clusterr I no longer need to click on every other tweet since there is a link it will show me what that link is.

An evolution? The Future?

This is not the big thing for social media, but rather it is another tool to better utilize the current social media. Clusterr makes managing your twitter feed easier similar to HootSuite and TweetDeck. But it doesn’t replace them, not yet at least. Being a beta version a final verdict can’t be stated yet but here are some add ons to Clusterr I would like to see in the future/ full version.

  • Integrate with Facebook and other social media streams to be an all in one place
  • Allow to tweet and update profile/status from the site
  • Include a feed with the rest of the tweets not just ones with links - Now included
  • Have a better preview of what Clusterr is, screen shots and a sample video
  • Faster uploads, not waiting an hour from time tweeted to seen

I will continue to use TweetDeck because I have my columns all set up and most links and items will pop up on screen without a redirect with one click. Clusterr has a lot of possibility depending on the social media integration in the future.

Edit: Update on Clusterr

Wonderful customer service, tweeted a problem and got a response in very little time, and the response was helpful. You are also now able to tweet from Clusterr which is a major plus, still can't see a time stamp or delete seen items. Clusterr has been very helpful in saving time and allowing me to read more tweets and see more content.

Addition Edit (8/12/2010):

Clusterr has been continually updating and adding numerous features including some that I have suggested in this post. I am still loyal to TweetDeck because that is what I am now use to, but I have been logging in and checking out Clusterr almost everyday and like how it is developing and where it is going.

Are you interested in trying out Clusterr? What do you see as the next evolution in Social Media? What would you like to see added to Clusterr to make you want to use it?

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